Copyrights

Protect the content you’re investing in.

Photographs, marketing copy, software, designs, and other works can become valuable business assets.

If you’re investing significant time and money in a staged product photoshoot or professionally developed marketing content—particularly for Amazon or another online platform—consider registering the photographs and marketing copy. Assume they may be copied.

Know what you own—and what you don’t.

Copyright ownership can become complicated when valuable work is created by employees, contractors, photographers, designers, or developers.

The goal is not simply to create valuable content. It’s to make sure the business actually owns it.

Online does not mean free to use.

Images, graphics, video, copy, and other content found online are not yours for the taking simply because they were easy to find or download.

Before you use someone else’s content commercially, know where it came from and what license you may need to use it.

Online does not mean free to use.

Images, graphics, video, copy and other content found online are not yours for the taking simply because they were easy to find or download.

Before you use someone else ’s content commercially, know where it came from and what license you may need to use it.